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Design Thinking

Graphic and Web Designers often believe and follow, that for our boxing gloves, every problem that comes across, is a punching bag. Most of us including me can?t help it. It is kind of in our nature to analyse everything that comes our way and of course deal with it our way, sometimes even if we don?t need to deal with it. We have our thinking patterns, and not everything falls in accordance to that. For example if a designer goes out to design a piece of furniture, say a chair, he will always question the environment. Lets say a graphic designer is given the job of doing the corporate identity of a client, he most of the times will criticize about the rest of the work and environment of the client and how it does not mingle with his designs. So he is actually relooking at the whole stream of changes to be brought about, from the look of the office to the corporate T-shirts.

My point is that shouldn?t we analyze what a situation already has in store and figure out a way to have a good impression of that on our minds, then we start with the creations. Well if your client is willing to change everything according to you, that would be great for you, but what if he?s not. Then should you lose interest or criticize to yourself, or should you develop harmony with the existing. After all, it may not be perfect to you, but it is some kind of form and working out a design around it is a challenge.
According to me, this should be design thinking.

Saurabh Dey
(director ? Forte Design Solutions)

Internet Marketing: Make Your Presence Felt Online!

Internet marketing literally means to advertise, buy and sell products and services online. Internet marketing has become very common among the public these days. There are many products which you can buy, sell and advertise on the internet. A recent study undertaken by a leading internet marketing magazine has shown that people are more and more getting inclined towards buying and selling on the internet.

The first thing which you must consider while undertaking internet marketing is proper research. Proper market research will give you an idea as to what aspects you will have to consider before undertaken marketing online. This will also give you a fair idea as to how the market scene in general is. Market research will also give you an idea about what your customer wants. There are many research agencies which will conduct the research for you in return of payment of a certain sum of money.

Internet marketing requires you to have a website where you can put up information about your product and services. It is very essential for you to have website which tells about your products to the customers very clearly. There is no use having a website just for the sake of having it is sensible to hand over the making of your website to a professional who has expertise in this field. There are many professionals who will do the work for you.

All you will have to do is brief him about the product you are dealing with and also the type of website which you will need. Leave it upon him to provide you with a good website. However make sure to make periodical checks on the status of the work done in your site. You can always change anything with which you are not satisfied. Getting a customized site designed for you is a good way to earn profit from internet marketing.

There are many internet marketing strategies which you can make use of to make internet marketing a success. The proper marketing strategy goes a long way in making or breaking your internet marketing. Vigorous marketing strategy is what you will need to make a mark in this field. Just making a website will not help your cause you have to make sure that people come to your site. You will have to make your presence felt in the crowd through every possible means. Customers will have to be lured by you from every possible place.

Any website needs constant care and attention of the webmaster. One way to make your site customer friendly is to upload it at regular intervals. No visitor will come to your site if it does not contain updated information about the products and services. Make sure that all the information are updated and contains whatever information the customer is looking for. Ensure that the site contains all the elements which will make it attractive and easy to negotiate for the customers.

Working For A Recruitment Agency

The UK recruitment industry is one that is characterized by high levels of competition and the frequent entry of new firms. All this means that there is a large number of both small and large firms who vie for percentages of the market. Whilst there are many competitive recruitment firms, there are also those recruitment agencies that lack the expertise and experience to provide effective recruitment solutions. A job applicant who is looking for a career in recruiting would find it beneficial to pursue a career with a recruitment agency that has a good reputation and track record within the industry. This is because such recruitment firms offer candidates better long-term career prospects. It can be said that Quanta is a good example of a recruitment agency which has both specialist knowledge and a wealth of experience in the industry. As such Quanta has become one of the leading recruitment agencies in the UK and Europe.

When the company was incorporated in 1992, they specialized mainly in providing IT staff to the telecommunications and finance sectors. However, from the start of the millennium year, Quanta expanded the scope of its service to include other industries like the insurance, sales, engineering, bio-tech and pharmaceutical sectors. Quanta has an extensive client-base that comprises of some of world?s best known brand names. They also have some of the most sophisticated back office tools in the recruitment industry. This implies that Quanta has a distinct edge over other recruitment agencies.

It is also worth mentioning that Quanta has a very low labor turnover rate. This point is illustrated by the fact that many of their employees have nothing but good things to say about working for Quanta. Employees also frequently renew their contracts with the company. This is one of the reasons why an increasing number of recruitment job applicants are seeking careers with Quanta.

Working for Quanta should be the first choice for an individual looking to pursue or continue a career in recruitment, as the comprehensive training and extensive support, which such applicants will receive will transform them into high-achievers. All potential Quanta employees should be able to demonstrate a high levels of motivation and the ability to work under pressure. Furthermore, they must be looking to further their career in a competitive work environment. There is no doubt that working for Quanta will guarantee a successful career in recruitment.

What’s The Best Way To See The World? – Teaching English Abroad

Almost everyone dreams about traveling and seeing the world. What better way to do it than with a rewarding career? If you’re considering teaching English abroad, chances are good you’ve got the wanderlust… and little fear of being gone for a good period of time.

If you’ve already weighed the pros and cons and decided that this is the career for you, chances are good you know what the requirements are. You may even be working on your degree as you read this. Nonetheless, here’s a basic run-down of what types of people are best suited for this job.

? You’re free to travel. This one is obvious. But many overseas teaching jobs require a much bigger time commitment than you might be expecting. Be prepared to be overseas for at least one year at a time.

? You’re certified to teach. Although it’s not a requirement for every program, it’ll be a huge advantage if you are certified in teaching English as a second language. Most colleges offer programs that will help you get the degrees you need. If you’re not college-inclined, you can also get your certificate through various short-term programs.

? You know what you’re looking for. Not all positions for teaching English abroad are based in schools. Although there are certainly plenty of jobs available if you want to teach children, there are also various programs aimed at businesses and corporate organizations. Lots of adults overseas want to learn English, too!

Finding a Job

When it comes time to begin applying for positions, you have a wide range of options available to you. If you’re a certified teacher, the best place to begin is with a school search. Try to narrow the field to areas where you’re interested in teaching, and then do an internet search for schools or organizations in that area. Most of them will specify on their website whether or not they accept applications from foreign locales. And don?t forget to frequently check job bank databases?perhaps the best way to stay informed about current job openings.

If you go through a teacher’s certification program, chances are good they will offer a job placement service that can connect you to the right people and places. This is why being certified really is a huge benefit- it can get your foot in the door before you’re even done with the program.

If, on the other hand, you’re not certified to teach English abroad, there are still employers that may want to hire you. Consider joining the Peace Corps for a chance to teach overseas, as well as possible assistance with any continuing education of your own. Talk to your college regarding teacher exchange programs- some schools may offer you the chance to be an assistant teacher overseas for a semester or two while a foreign teacher visits your school.

These are all good ways to get your feet wet; however, if you plan on teaching English abroad as a career, you should plan on certification eventually. It’s the only real way to ensure a job as well as a paycheck.

However you decide to go about it, be prepared for the fact that teaching English abroad is going to be a challenging experience. Chances are good it won’t be what you’re expecting, so do as much research as you can… and be sure to unpack your sense of adventure before you begin.

How To Find A Franchise Business

As a franchise sales consultant I am often asked what is the best way to start the initial process of researching and finding the right franchise business to buy. Most of these individuals are still in the initial stages of thinking about buying a franchise, and don?t necessarily have a strong opinion either way about what type of opportunity they are looking for. My answer is that there are more resources available in today?s market then at anytime to find and research franchise opportunities. Below is a list of some of the most popular methods prospective franchise buyers can use to help narrow the search process and find the franchise business that?s right for them.

Internet Directories:

The fastest and most convenient way to begin the process of finding a franchise is via the Internet. There are now dozens of franchise opportunities directories online today that offer comprehensive listings of franchises for sale, including information about investment levels, training, availability, and how to contact the franchise company for more details. These directories are also a good source for free information about the general process of buying a franchise business. You may want to visit A few different directories such as , , and because not all of then will carry the same franchise listings.

Franchise Industry Publications:

Trade publications are another good source for general information about franchises available and franchising industry news. There are magazines available such as Franchise Times and Entrepreneur, as well as multiple online venues such as and that provide a wealth of free information about finding and buying a franchise.

Trade Shows & Conventions:

There are numerous franchise opportunity trade shows and conventions held through out the year and around the world. These venues offer the chance for individuals to discover and research new opportunities, as well as the unique opportunity to meet actual representatives of franchise companies they may have an interest in. Some of the more popular shows include the National Franchise & Business Opportunities Show, and International Franchise Expo.

Franchise Consultants & Brokers:

Franchise Consultants and brokers work with as little as a few to dozens of different franchise concepts in their database that they generally have in depth knowledge about. Considering the thousands of different franchise opportunities that buyers can choose from these days, they can be effective in helping a prospective buyer narrow their search by first qualifying them, and then showing them opportunities that could be a potential good match. Since the majority of these consultants are paid a referral fee or success fee by the franchisors if one of buyers they introduce moves forward, the buyer generally has no direct expense associated in engaging a franchise consultant to help them.

Some of the potential downsides to working with a franchise consultant can include that some only represent a few or a limited menu of franchise concepts which can potentially limit the prospective buyer?s exposure to seeing all the opportunities available in the market. And like some sales people who work on commission, the motivations of the consultant may some times not be entirely consistent with the prospective buyer?s best interest or goals. But I would say overall, that the franchise consultant industry has a very good reputation for treating their clients fairly and professionally.

Business Brokers:

Many professional business brokers are also franchise consultants, and they also can be an excellent source to find existing or established franchise business for sale in your local area if you decide to go that route. Business brokers generally also have good working knowledge of how franchising works, and can often be very helpful to a prospective buyer because of their inside knowledge of the local small business market.

Hit The Streets:

Another good and obvious way to find a research a potential franchise opportunity is to scope out and visit existing franchise businesses in your local area. There is no better validation that a franchise concept works than seeing a busy store or restaurant full of customers. And if they are available and have the time, you may also want to ask the owner about how business is going, are they happy with the franchisor, and would they recommend this opportunity.

Are You a Scrumbag? Don’t Worry – It’s a Good Thing: Use Scrum to Fuel Your Success

teamwork (n.) – work done by several associates with each doing a part but all subordinating personal prominence to the efficiency of the whole.

Merriam-Webster’s got it right for the most part, but sometimes a generic definition just won’t cut it. What does teamwork really mean to those involved? What does it consist of? Who’s responsible for what tasks? Why is it important for people to come together to accomplish a common goal rather than just asking people to play to their specific individual strengths? These are questions no dictionary can answer because they’re subjective; they depend on elements like the situation, the team goals, and the personalities, strengths, and weaknesses of those involved.

What is the Scrum methodology?

Teamwork and the idea of different parts working together in harmony to make up a whole are attributes valued by all companies. Because of that universally held ideology, Scrum was created. Scrum is a very general, flexible working methodology, with the ability to be molded and sculpted to fit the needs of different teams, projects, and deliverable goals. Scrum is loosely definable, adaptable best at an organization where goals are changing constantly and customers’ needs greatly influence how the organization distributes tasks. In a nutshell, the Scrum methodology adapts to the ever-changing needs of customers and business, and that methodology is yours to do with what you wish.

Scrum breaks projects down into chunks called stories, allowing the development team to tackle each story as an independent project. The team works on these stories in set time increments, called sprints. For example, a team may be given a two-week sprint to work on a specific story, and a one-month sprint to work on the next, more challenging story. One of the larger stories could be something like developing a new module for users to quickly find out which policies tie into which accreditation standard(s). A story with a smaller sprint could be something very simple, like having to correct a typo in a field title.

Every team needs a leader, and Scrum is no exception. With the Scrum methodology, a Product Owner leads the pack, and is responsible for writing stories and setting priorities. The Product Owner creates storyboards with more detailed specs on a project. He or she also sets priorities on what order the team tackles stories in, as well as assigns specific story tasks to each team member.

Just like in sports, a development team thrives under encouragement and support. This is where the Scrum Master comes in. The Scrum Master is the equivalent of a sports-team coach. He or she is part of the team, but also cheers its members on, helping the team deliver sprints on time and encouraging everyone to do their very best. The Scrum Master is also responsible for holding meetings to ensure the best quality work in the most efficient time bracket.

Why Scrum?

The Scrum methodology is used for many reasons. As mentioned previously, Scrum is flexible enough to be implemented within any organization and adaptable enough to fit any customer base, business needs, and the personalities, strengths, and project requirements of any development team. As a result, the Scrum methodology makes a project completely developer-owned, allowing the team to take complete ownership and responsibility for all accomplishments and shortcomings. This alleviates the sense of blending into the background that many employees may sometimes feel when working as a small fish in a big pond; with Scrum, this is impossible, because each developer has a specific task and everyone is working together to accomplish a solid common goal.

The Scrum methodology also helps alleviate stress in the workplace, because it breaks larger projects up into the aforementioned smaller, more manageable stories. It allows the Product Owner to create a project backlog easily, and ensures team members are on the same page. The stories also allow for a large amount of flexibility. For instance, if a customer has a problem with a specific portion of the product, team members can easily begin work on a new story that applies directly to the customer’s issue instead of having to worry about many aspects of the project at once.

One of the best things about the Scrum methodology is that it doesn’t apply only to software development – it is flexible and nimble enough to be used for any kind of task or project. For example, if you have to clean your house for a holiday party, your different rooms could be the project’s stories. As the parental figure, you’d be the product owner, writing and divvying up the different stories. The Scrum master (perhaps the eldest child) would be there helping with the current story (i.e. cleaning the kitchen), while at the same time encouraging his or her younger siblings to complete their sections of the story sprint on time (i.e. by the end of the afternoon).

Proud Scrumbuckets

The fact that there’s an increasingly popular working methodology to make it simpler for companies to reach their customers makes it that much easier to uphold a family atmosphere and ensure clients are receiving the best quality service possible. Companies grow and become better because of the Scrum methodology and passing on that knowledge with others will continue to encourage healthy team environments.