Think about some of the most famous companies out there. Did you know that Hewlett Packard was started in a garage? Or that Motorola was also a shoe string operation…nothing more than an idea really but that’s all it takes to change your life.
One small idea from a home business or a fortune 500 company can mean the difference between outrageous wealth and struggling along in a 9 to 5 cubicle rat race. Now we know it’s certainly a lot easier for a company like Apple to create the iPod than it is for you to invent it in your garage but what about the huge number of internet businesses that started with a small idea and just a little flexing of their Mastercard credit limits?
Did you know that was started just this way? Nothing but two guys, multiple credit cards and one small home business idea. It sure didn’t take long before that little idea became a huge phenomena did it?
But here again, I’ll admit that it’s tough to hit upon an idea like YouTube or MySpace (not impossible by any stretch though) but is it reasonable for you to add ‘just a little extra’ to your monthly budget with a home business? A small idea could certainly be turned into a ‘niche website’ and niche websites are really what the internet is all about.
So let’s quickly examine why this niche concept works on the internet but does not work in the ‘brick and mortar’ world. It all has to do with demographics and reach. Let’s pick on an obscure niche like ‘die cast replicars’.
If you were to open a strip mall store to sell these replicars, how many people in a 15 mile radius would know about your store? And how difficult would it be to advertise to this niche audience in a 15 mile radius? Pretty tough right?
And even if you could find these replicar fanatics with your advertising (likely expensive advertising), how far would they drive to come to your store? Can you start to see how tough this is getting and why your strip mall store is likely to fail a miserable flaming death?
Now flip this around and put your replicar business on the internet. For starters, you probably only have to shell out $2,500 for a full blown e-commerce website which is less than 1 month rent at most strip malls. After that, figure in about $30 a month in fixed costs and that’s it. Your fist year business budget is less than $3, bad in comparison is it?
But it gets a lot better because you’re no longer scrounging around searching for the replicar fanatics in a 15 mile ‘re spanning the globe! Now you’re taking what used to be a niche product and selling to a global audience of over 5 billion people and think about how many replicar fanatics there are in a global market versus a 15 mile market. This is a truly amazing paradigm shift.
There is no longer a ‘niche market’ as we used to know it, there are no longer geographic sales borders and you no longer have to limit yourself to a small home business idea because there are no longer any small idea can now become huge in a global market.
Start small with your home , best to walk before you run but don’t think you need to limit yourself to staying small. Take your small idea and turn it into whatever you choose. There has never been a better time to work from home and there has never been a better time to turn a small idea into a large business.